"For me, I’ve boiled it down to putting a little wittiness, a little heart, a little humor and a little knowledge into every video, and when I can put those ingredients in it always makes a uniquely 'Scott Frenzel' video. "It doesn’t matter exactly what your 'niche' is, the best creators can cover all different types of niches, but they are always able to inject themselves into it to make a unique experience for the viewer, something no one could ever copy," Scott says. The only thing that makes a cooking video different than the next one is the creator themselves. But over time, I Like to Dabble evolved into an award-winning resource to help neurodivergent and LGBTQ+ folks like me gain more independence and power over their careers and financial futures. Instead, think of niches that exist as a place to start but find ways to set yourself apart. I consider my niche'“nostalgic comedy, life hacks and college tips' - but what does that mean? Who knows!" ![]() "Every time I see content creator advice videos, they say 'niche down,' 'find your niche,' meh. It’s tired, it’s 65 and it wants to cash out its pension and vacation in Puerto Vallarta," Scott jokes. It's an advice often given to budding creators, but means very little to Scott. "Basically if I had a fun idea for a video, I asked myself 'If this does well, can I make a part 2, 3, 4, 16, 30 and so on of this?'" They're all relatable and funny enough to create multiple ideas and conversations about. Some of Scott's most successful series are the “That Kid,” “Embarrassing Mistakes Every College Freshman Makes” and “Things I thought were expensive as a kid (that are shockingly cheap)" series. Since his videos are primarily comedic, he'll use the opportunity to add a few new jokes and boom! Content! For example, his series, “What your elementary school school supplies say about you” became very easy to just plug three more school supplies in and make a couple jokes. ![]() Scott says that with a series, it's much easier to rinse and repeat, tweaking it so it’s different enough to be interesting. "But I figured out early on, when I did brainstorm, if I thought less about a single video and more about how I could create a series, it would be much more successful." I don’t want to come up with a brand new revolutionary video idea every day and I don't think I could," he says. "Listen, I'm a little lazy, I’ll admit it.
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